Dear Finance Minister,
I would like to share my sincere concerns about your problem
on high gold imports. I know the hazard of importing and storing gold for India’s
economy. It is creating a toll on our Current Account Deficit, which is at its all
time high. A thousand more people like me know this. But I think you wanted this
message to reach out to the typical households who are engaged in buying of
gold for consumption purposes like jewelry in marriages. Do we(me and other)
who understand the problem buy gold? No. A normal house-wife buys gold but does
she understand this peril? Again, NO!
One should use right channels to reach the right target
group. Please understand the basic logic, if I have to buy vegetables, I will
go out to a vegetable shop, not search online!
For God sake, take measures to educate them. Will pink
papers, parliamentary budget speeches, business news analysis make them
understand? I wonder! Please think out of the box. Use proper channels for different audience, like entertainment channels, social networking, alternate media, cartoons,
visuals and so on showing the problems of storing gold in
simple way. First reach out to them!
You know, today when I told a female friend of mine that
gold prices have come down, without listening second sentence, she responded
emphatically, let me call mom to buy GOLD! This is the impact your policies are having, and will continue
to have if policies will come without education!
Yours Sincerely,
A concerned citizen
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